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User Acquisition Expert for Mobile Apps (Android)

work Full-time

public Remote (India/Philippines/Southeast Asia)

payments $30k - $60k / year

code Ad Operations

We are seeking a highly skilled ASO Specialist to enhance our app visibility and conversion on the Android app store.

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ASO/ Analyze: Analyze the application market on GooglePlay
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Improve conversion and optimize display on Googleplay
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Plan marketing for each app product, find users through mobile advertising channels: Google, Facebook, ASA, Unity, Mintegral, Applovin, Tiktok
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Optimize content and performance index of digital campaigns for Mobile App products on Android.
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Analyse user data to find suitable users
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Work with partners to optimize marketing campaign effectiveness according to strategic goals
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Conduct keyword research, competitive analysis, and market research to optimize app titles, descriptions, keywords, and visuals (icons, screenshots, videos).
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Analyse app store performance data to inform and update optimization strategies.
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Collaborate with the design team to create app store creatives (icons, screenshots, etc.) that improve conversion rates.
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Stay updated on ASO trends, new features in app stores, and algorithm changes.
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Develop strategies for increasing app downloads and user engagement.
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Test and implement different creative variations to improve ranking and performance.
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Monitor and report on app rankings, keyword performance, and app reviews to continuously improve app visibility.

At least 3 years verifiable experience running ads on advertising platforms for Mobile Apps, with a solid grasp of Digital Marketing
Strong understanding of ASO tools such as App Annie, Sensor Tower, Mobile Action, etc.
Experience with A/B testing and performance tracking of app store assets.
Ability to analyse performance metrics and adjust strategies accordingly.
Excellent written and verbal communication skills.
Knowledge of ASO best practices is a plus.
Passionate and have long-term development goals in Performance Marketing
Priority will be given to those with experience working with data and analyzing user behaviour
Ability to communicate in English
Strong attention to detail and analytical mind-set.