Home chevron_right Careers chevron_right User Acquisition Expert for Mobile Apps (Android)

User Acquisition Expert for Mobile Apps (Android)

work Full-time

public Remote (India/Philippines/Southeast Asia)

payments $30k - $60k / year

code Ad Operations

About the Role

We are seeking a highly skilled UA Specialist to enhance our app visibility and drive user acquisition on the Android platform. You will manage and optimise paid campaigns across Google, Meta, ASA, Unity, Mintegral, Applovin, and TikTok, with a strong focus on ASO and performance-driven growth.

Key Responsibilities:

check

ASO / Analyse: Analyse the application market on Google Play and identify keyword and conversion opportunities.
check

Improve conversion and optimise display on Google Play, including store listings, icons, screenshots, and preview videos.
check

Plan marketing for each app product — find users through mobile advertising channels: Google, Facebook, ASA, Unity, Mintegral, Applovin, TikTok.
check

Optimise content and performance index of digital campaigns for Mobile App products on Android.
check

Analyse user data to find suitable high-value users and define targeting strategies.
check

Work with partners to optimise marketing campaign effectiveness according to strategic goals.
check

Conduct keyword research, competitive analysis, and market research to optimise app titles, descriptions, keywords, and visuals (icons, screenshots, videos).
check

Analyse app store performance data to inform and update optimisation strategies.
check

Collaborate with the design team to create app store creatives (icons, screenshots, etc.) that improve conversion rates.
check

Stay updated on ASO trends, new features in app stores, and algorithm changes.
check

Develop strategies for increasing app downloads and user engagement.
check

Test and implement different creative variations to improve ranking and performance.
check

Monitor and report on app rankings, keyword performance, and app reviews to continuously improve app visibility.

Requirements:

At least 3 years verifiable experience running ads on advertising platforms for Mobile Apps, with a solid grasp of Digital Marketing.
Strong understanding of ASO tools such as App Annie, Sensor Tower, Mobile Action, etc.
Experience with A/B testing and performance tracking of app store assets.
Ability to analyse performance metrics and adjust strategies accordingly.
Excellent written and verbal communication skills in English.
Knowledge of ASO best practices is a plus.
Passionate and have long-term development goals in Performance Marketing.
Priority will be given to those with experience working with data and analysing user behaviour.
Strong attention to detail and analytical mindset.