Connected TV Now Available

Reach Cord-Cutters on Streaming TV

More than 90% of Amazon's ad-supported STV audience watches over two hours of streaming content every day. We help your brand show up in those moments — on Freevee, Twitch, Thursday Night Football, and across Fire TV.

Plan a STV Campaign See Campaign Results arrow_forward

Trusted by 50+ DTC and retail brands

STV Reach

120M+

trending_up +155M monthly

Why App66 for Streaming TV?

STV transforms passive viewing into measurable performance. We pair Amazon DSP's exclusive STV inventory with closed-loop measurement so every spend ties to an outcome.

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Extensive Reach

Reach 120M+ unduplicated US streaming TV viewers across Amazon-owned properties and premium third-party publishers.

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Engaged Audiences

90% of ad-supported STV viewers spend close to two hours daily watching content — a captive, attentive audience.

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Premium Inventory

Run alongside Freevee originals, Twitch livestreams, Thursday Night Football, and major broadcaster apps on Fire TV.

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Incremental Lift

STV + display together drive a 320% lift in detail page views and 150% lift in purchase rates over display-only campaigns.

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Closed-Loop Insight

We tie STV impressions back to on-Amazon sales, branded search lift, and downstream conversion through AMC.

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Custom Retargeting

Build mid- and lower-funnel audiences from STV exposure to keep your brand top-of-mind across the journey.

Case Study

Beverage Brand Triples Branded Search After STV Launch

"We had never run linear TV before. The App66 team built a STV plan that gave us the reach of broadcast with the measurement of digital — branded search and direct site traffic jumped within the first two weeks."

Marcus Chen

VP Growth, DTC Beverage Brand

Branded Search Lift

+218%

New-to-Brand DPVs

+74%

Campaign Timeline

Month 1Month 3Month 6

How We Run Streaming TV Campaigns

A full-funnel framework from audience modelling to incrementality measurement.

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Week 1

Audience Modelling

We define your STV viewer profile — lifestyle, in-market, lookalike — using Amazon first-party signals and your CRM data.

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Week 2

Creative Adaptation

We resize and re-cut your existing video assets to meet Amazon STV creative specs and test multiple variants for performance.

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Week 3

Launch Across STV Supply

Activate across Freevee, Twitch, Fire TV apps, and third-party CTV publishers — all bought programmatically via DSP.

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Ongoing

Measure & Iterate

We monitor view-through conversions, detail-page lift, and incremental reach weekly, shifting budget toward the highest-performing supply.

Frequently Asked Questions

What is the minimum spend for a Streaming TV campaign? expand_more

Amazon DSP managed-service typically requires a $50,000 minimum monthly spend. We work with your team to set a budget that delivers meaningful reach without overspending.

Do we need our own video creative? expand_more

Ideally yes, but we can adapt existing creative to STV specs or partner with our in-house team to produce CTV-ready assets from scratch.

How do you measure STV performance beyond impressions? expand_more

We use Amazon Marketing Cloud (AMC) to tie STV exposure to on-Amazon sales, branded search lift, and downstream conversion across the customer journey.

Can we run STV without selling on Amazon? expand_more

Yes. Amazon DSP is open to advertisers who don't sell on Amazon. You'll still benefit from first-party audience targeting and premium STV inventory.

Ready to Show Up Where Your Customers Actually Watch?

Streaming TV is no longer optional — it's where the audience has moved. Let's build a STV plan that ties premium reach to real outcomes.

No commitment required. Free initial consultation.