Search-Intent Targeting

Dominate Amazon Sponsored Placements

Sponsored Products, Brands, Display, and Video — we orchestrate Amazon's full Sponsored Ad suite to capture high-intent shoppers, defend your branded queries, and convert competitor traffic.

Audit My Sponsored Ads See Performance Results arrow_forward

Powering 80+ Amazon brand accounts

Avg ROAS Lift

+182%

trending_up +38% NTB

Why App66 for Sponsored Ads?

Sponsored Ads are the most efficient way to dominate Amazon search. We blend keyword strategy, ASIN-level granularity, and constant bid optimisation to keep your ROAS climbing.

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Brand Visibility

Sponsored Brands surface your logo, custom headline, and lead products across the top of search — owning the first impression.

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Intent-Based Targeting

Reach shoppers actively searching for your category through keywords, ASIN targeting, and category-level placements.

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Performance Tracking

Real-time campaign dashboards plus AMC-powered insights surface what to bid, scale, and prune week over week.

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Off-Amazon Extension

Sponsored Display takes your ASINs onto external apps and sites, retargeting browsers wherever they go next.

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Cost Control

CPC pricing means you only pay when a shopper engages — and we keep every bid tied to a profit-aware ACoS target.

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Home & Kitchen Brand Cuts ACoS in Half

"App66 restructured our Sponsored Products from a flat keyword list into a tiered SKU-level strategy. ACoS dropped from 38% to 17% and incremental units grew month over month."

Priya Sharma

Brand Director, Home & Kitchen

ACoS Reduction

-55%

New-to-Brand Sales

+92%

Campaign Timeline

Month 1Month 3Month 6

How We Manage Sponsored Ads

Structured, data-driven, and built to compound week over week.

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Week 1

Goal Definition

A dedicated account manager maps your category, profit margins, and growth targets to set ROAS and NTB ratio goals.

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Week 1

Strategy Build

We architect a Sponsored Products, Brands, Display, and Video plan tailored to your ASIN catalog and search landscape.

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Week 2

Campaign Launch

Campaigns go live with keyword harvesting, negative phrase mining, and competitor ASIN targeting built in from day one.

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Week 3

Reporting & Insights

Live performance dashboards plus AMC overlays show share-of-voice, NTB ratio, and incrementality by SKU.

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Ongoing

Continuous Optimisation

Bids, budgets, placements, and dayparts are refined daily to push ROAS higher while protecting share-of-voice on hero terms.

Frequently Asked Questions

Which Sponsored Ad types should we use? expand_more

Most brands need all four — Sponsored Products to defend search, Sponsored Brands to capture NTB shoppers, Sponsored Display to retarget, and Sponsored Video to lift CTR. We tier them based on your funnel gaps.

How quickly will I see results? expand_more

Sponsored Products typically show meaningful ROAS movement within 2–3 weeks. NTB-focused efforts on Brands and Display compound over 60–90 days as audience data accrues.

Do you handle creative for Sponsored Brands? expand_more

Yes. Our in-house team produces headlines, lifestyle imagery, Brand Store updates, and Sponsored Brand Video — all aligned to category best practice.

Can we run Sponsored Ads if we're a 1P vendor? expand_more

Absolutely. Sponsored Ads work for Seller Central, Vendor Central, and Hybrid accounts. We adapt the structure to your operational model.

Tired of Watching Competitors Outbid You?

Sponsored Ads done right is the single fastest lever for Amazon growth. Let us audit your current setup — most brands leave 20%+ ROAS on the table.

No commitment required. Free initial consultation.