Cross-Screen OLV

Online Video That Moves Brands Forward

Online Video ads deliver targeted reach across premium inventory like IMDb, Twitch, and Amazon Publisher Direct — supporting both awareness goals and lower-funnel conversion in a single buy.

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Trusted by entertainment and CPG brands

Avg View-Through Rate

72%

trending_up +24% vs benchmark

Why App66 for Online Video?

OLV sits between paid social and Streaming TV — premium environments, deep targeting, and direct response measurement. We treat it like both a brand and performance channel.

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Premium Inventory

Run on IMDb.com, Twitch, Amazon Publisher Direct, and curated third-party publisher sites — no MFA, no clickbait.

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First-Party Audiences

Target using Amazon's shopping and streaming behaviour signals — not cookie-decayed third-party data.

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Cross-Screen Delivery

Deliver consistent frequency across desktop, mobile, and tablet — with built-in dedup against your STV plan.

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Brand + DR Goals

OLV supports both upper-funnel awareness KPIs and lower-funnel conversion — measured against the same audience.

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Incremental Reach

Combining OLV with Streaming TV expands unduplicated reach by an average of 35% versus running STV alone.

Curated Categories

Buy by category — Business, Entertainment, Food & Travel, Health, Home, Sports, Style, Technology — for brand-safe context.

Case Study

CPG Launch Hits 8% Conversion Lift From OLV

"We needed something between social video and linear TV. App66's OLV plan reached the right households at the right frequency — and AMC showed the lift was real, not just last-touch credit."

Daniel Park

Director of Brand, CPG Launch

Conversion Lift

+8.1%

CPCV

-31%

Campaign Timeline

Month 1Month 3Month 6

How We Plan Online Video Campaigns

Premium supply, audience-led targeting, and measurement built in from day one.

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Week 1

Brief & Goals

We align on awareness vs performance KPIs, target audience, and whether OLV runs solo or paired with STV/Display.

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Week 2

Creative Adaptation

We adapt existing video assets to OLV specs — typically 6, 15, and 30 second cuts — and test multiple hooks for the first 3 seconds.

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Week 3

Launch

Campaigns activate across IMDb, Twitch, and APD with frequency capping and brand safety controls in place.

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Ongoing

Measure & Optimise

We track VCR, view-through conversions, and incremental reach — shifting investment toward whichever supply or audience earns the highest lift.

Frequently Asked Questions

How is OLV different from Streaming TV? expand_more

OLV runs on desktop, mobile, and tablet — typically pre-roll and mid-roll on publisher sites and apps. STV is full-screen on connected TV devices. They complement each other; together they expand unduplicated reach.

What video lengths perform best? expand_more

It depends on the goal. 6-second bumpers drive reach and frequency cheaply; 15s is the sweet spot for awareness with completion; 30s suits storytelling and complex products.

Can OLV drive direct response, not just brand? expand_more

Yes. We optimise OLV against site visits, conversions, or downstream Amazon sales — not just video completion rate. Lower-funnel KPIs are increasingly measurable through AMC.

Do you handle Twitch placements? expand_more

Yes — Twitch inventory is part of the Amazon DSP video supply we plan against, and we have dedicated channel expertise for Twitch as a standalone surface too.

Time to Treat Video as Both Brand and Performance

OLV isn't just social pre-roll — done right, it expands reach, builds brand, and drives measurable conversion. Let's build a plan.

No commitment required. Free initial consultation.