Screen-Free Reach

Audio Ads That Can't Be Skipped

Amazon Audio ads are non-skippable 10–30 second spots that play during ad breaks on Amazon Music's free tier, Twitch, news, and third-party APD audio supply. Reach 17M+ Free Tier listeners and millions of Alexa devices.

Plan an Audio Campaign Listen to Examples arrow_forward

Trusted by audio-forward brands

Brand Favorability Lift

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Why App66 for Amazon Audio?

Audio is the most under-bought premium inventory on Amazon. Closed-loop measurement, voice-interactive creative, and exclusive Free Tier reach make it our highest-leverage channel for awareness.

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Smart Speaker Leader

Alexa devices command roughly 23% of the connected home speaker market — and only Amazon owns both the device and the audio inventory.

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Closed-Loop Measure

Amazon Ad Tag plus first- and third-party measurement studies tie audio exposure to on-Amazon sales and brand lift.

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Brand Safety Control

Exclude up to five genres or block news, explicit, and unrated content — and apply Amazon's proprietary brand safety screens.

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Exclusive Supply

Reach Amazon Music Free Tier (17M+ listeners), Twitch audio, Alexa News, and Local Radio Publishers — all in one buy.

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Alexa CTAs

Spots with an "Alexa, remind me" CTA are 1.5x more likely to drive purchase intent than standard audio.

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Companion Banner

Pair audio with a 1024x1024 banner on Echo Show devices — clickable on mobile, desktop, and tablet for direct response.

Case Study

Automotive Brand Drives Showroom Visits via Audio

"We wanted to reach drivers, not just clickers. App66's audio plan ran during evening commute hours with a voice-CTA — and dealership configurator visits spiked 41% week one."

Lisa Garcia

CMO, Regional Auto Group

Configurator Visits

+41%

Aided Awareness

+18 pts

Campaign Timeline

Month 1Month 3Month 6

How We Run Amazon Audio Campaigns

From scriptwriting to voice-CTA design to closed-loop measurement.

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Week 1

Script & Voice

We write scripts hitting your 10–30 second window, casting voice talent that matches your brand tone — and adding voice-interactive CTAs where they fit.

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Week 2

Production

Audio files produced to Amazon spec: 192 kbps minimum, -14 dBFS RMS, 0.2 dBFS peak. Companion 1024x1024 banner created for Echo Show.

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Week 3

Launch

Campaign goes live across Amazon Music Free Tier, Alexa News, Twitch audio, and APD with audience targeting and frequency caps.

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Ongoing

Measure Lift

Brand lift studies, on-Amazon sales attribution, and voice-CTA engagement reporting show what's working — and which dayparts to scale.

Frequently Asked Questions

How long can my audio ad be? expand_more

Between 10 and 30 seconds — any duration in that range is accepted. We typically recommend 15s as the sweet spot between completion rate and message density.

Can shoppers buy directly from an audio ad? expand_more

Yes — through Alexa voice CTAs ("Alexa, add to cart") and the clickable companion banner on Echo Show. Both are measured back to on-Amazon conversion.

What does an Amazon Audio campaign cost? expand_more

Audio runs through Amazon DSP and typically sits within a broader DSP plan with a $50K monthly minimum. Standalone audio buys are possible above that floor.

Can we buy audio without running on Amazon Music? expand_more

Amazon Music Free Tier is the largest audio supply, but you can also buy Twitch audio, Alexa News, and third-party APD inventory together or in isolation.

Audio Is the Channel Your Competitors Aren't Buying

17 million Free Tier listeners. 23% of the smart speaker market. Non-skippable. Closed-loop measurable. Let's talk about why you should be there first.

No commitment required. Free initial consultation.