Amazon DSP Specialists

Programmatic Display That Actually Sells

Amazon DSP gives you exclusive access to display inventory on Amazon.com, IMDb, Twitch, and Amazon Publisher Direct — plus hundreds of behavioural and shopping-signal audiences only Amazon can build.

Plan a DSP Campaign View Display Results arrow_forward

Managing $20M+ in annual DSP spend

Avg DSP ROAS

6.4x

trending_up +42% YoY

Why App66 for Display?

Display is only as good as the data behind it. We pair Amazon's first-party shopping signals with cross-channel measurement so every impression is accountable.

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Exclusive Supply

Run on Amazon.com, IMDb, Twitch, and Amazon Publisher Direct — premium inventory unavailable to non-Amazon DSPs.

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Advanced Targeting

Retargeting, lifestyle, behavioural, in-market, AMC custom audiences, lookalikes, and contextual — all in one stack.

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Built-in A/B Testing

Test headlines, lifestyle vs product imagery, colour palettes, and CTAs head-to-head so winning creative scales fast.

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Extended Reach

Amazon Publisher Direct unlocks premium publisher sites and exchanges, all retargeted using Amazon first-party signals.

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Measurable Outcomes

Track on-site visits, web conversions, plus Amazon sales and ROAS for products sold on the marketplace.

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Complements STV

Retarget Streaming TV viewers with clickable display the next day — a proven 320% lift in detail page views.

Case Study

Beauty Brand Recovers 4x ROAS From Display Retargeting

"Our Sponsored Ads were tapped out. App66 layered DSP retargeting on top, and suddenly browsers who had bounced were coming back and converting at 3x our typical rate."

Alexa Bennett

Head of Performance, Beauty Brand

Retargeting ROAS

6.8x

Detail Page Lift

+185%

Campaign Timeline

Month 1Month 3Month 6

How We Run Display Campaigns

From audience architecture to creative testing to incrementality measurement.

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Week 1

Audience Architecture

We map the funnel — prospecting, consideration, retargeting — and build segments for each stage using Amazon and AMC data.

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Week 2

Creative Strategy

Multiple ad variants per audience: product-led, lifestyle-led, and benefit-led. We test format mix across responsive and HTML5.

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Week 2

DSP Activation

Campaigns deployed across Amazon-owned-and-operated, Amazon Publisher Direct, and third-party exchanges with frequency caps in place.

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Ongoing

Test, Learn, Scale

Weekly creative rotation, supply path optimisation, and incrementality testing keep cost-per-action falling.

Frequently Asked Questions

Is Amazon DSP only for Amazon sellers? expand_more

No. Amazon DSP is available to both endemic (sells on Amazon) and non-endemic advertisers. Non-endemic brands still benefit from Amazon's first-party audience targeting.

What's the minimum budget for Display? expand_more

Managed-service DSP campaigns typically require a $50,000 minimum monthly spend. We can structure programs around that floor to maximise efficiency.

How is Display different from Sponsored Display? expand_more

Sponsored Display lives inside the Amazon Ads console and is ASIN-driven. DSP is the full demand-side platform with deeper audience targeting, more inventory, and richer measurement via AMC.

Can you produce display creative? expand_more

Yes. Our creative team builds responsive HTML5 banners, static creative across all IAB sizes, and lifestyle imagery aligned to your brand book.

Stop Leaving Re-engagement on the Table

Most brands run Sponsored Ads but ignore the 60%+ of shoppers who browse and bounce. DSP brings them back. Let us show you how.

No commitment required. Free initial consultation.